There is a general consensus among population health experts that reasonably informed patients are critical to the successful management of most acute and chronic conditions. Not only can informed patients contribute to overall better outcomes of healthcare delivery, they also may pose less of a professional liability risk for providers and health systems.

But what about patients who aren’t at that critical treatment decision moment yet? How do you deliver education they need prior to their entry (or re-entry) into the healthcare system or more simply, why do we limit our educational distribution channels to those that have already made contact with active seekers of information?